Roger Purcell
About Roger Purcell
Roger Purcell is the Director of Strategic Research at Clio, having previously held positions at Spotify and other major companies in the media and technology sectors. He possesses extensive experience in research and insights, supported by degrees from Stanford University, Columbia Business School, and the University of Southern California.
Current Role at Clio
Roger Purcell serves as the Director of Strategic Research at Clio, a cloud-based legal technology company. He has held this position since 2024, contributing to the company's research initiatives. His role involves utilizing technical and digital media project management skills to enhance strategic research efforts.
Previous Experience at Spotify
Before joining Clio, Roger Purcell worked at Spotify as the Associate Director of Research & Insights from 2021 to 2024. In this role, he focused on delivering insights that informed strategic decisions within the organization. He had previously served as the Partner Research & Insights Lead at Spotify from 2019 to 2021, where he further developed his expertise in audience strategies.
Professional Background
Roger Purcell has a diverse professional background with experience in various prominent companies. He worked at Sony BMG as an intern in Business Development and held multiple positions at The Walt Disney Company, including Manager and Senior Manager of Disney Interactive Research. His career also includes roles at NBC Universal, Apple, and Accenture, where he gained extensive experience in strategic research and insights.
Education and Expertise
Roger Purcell holds a Bachelor of Science in Management Science & Engineering from Stanford University, a Master of Science in Industrial & Systems Engineering from the University of Southern California, and an MBA from Columbia Business School. His educational background supports his expertise in consumer and B2B audience strategies, as well as his ability to leverage storytelling and insights in research.
Achievements in Research and Insights
Throughout his career, Roger Purcell is known for delivering high-quality thought leadership and advertising research to major clients and agencies. His work has consistently focused on enhancing strategic insights, which have contributed to the success of various projects and initiatives across the organizations he has worked with.