Sasha Perrin
About Sasha Perrin
Sasha Perrin serves as the Director of Content and Communications at Clio, a cloud-based legal technology company, where she has worked since 2021. With a background in communications and public relations, she has held various roles in the industry, including positions at JOEY Restaurant Group and Hill+Knowlton Strategies.
Work at Clio
Sasha Perrin has served as the Director of Content and Communications at Clio, a cloud-based legal technology company, since 2021. In this role, she has developed and executed a comprehensive communications strategy that aligns with the company's business objectives and industry trends. She collaborates with Clio's Creative Team to establish the editorial tone, style, and voice for all content, ensuring consistency across various platforms. Additionally, she provides strategic communications support to Clio's executive leadership team, enhancing both internal and external messaging.
Previous Experience
Before her current position at Clio, Sasha Perrin worked in various roles that contributed to her expertise in communications. She was the Communications Manager at JOEY Restaurant Group from 2014 to 2017. Prior to that, she held multiple positions at Clio, including Senior Manager of Brand and Communications from 2018 to 2021 and Corporate Communications Manager from 2017 to 2018. Her earlier experience includes working as an Assistant Consultant at Hill+Knowlton Strategies and as an Account Executive at Peak Communicators Ltd.
Education and Expertise
Sasha Perrin holds a Bachelor of Arts degree in English and Communication from Simon Fraser University, which she completed from 2006 to 2010. She also achieved a Certificate in Liberal Arts during the same period. In 2011, she obtained a Certificate in Public Relations from Simon Fraser University, further enhancing her expertise in the field. This educational background has equipped her with the skills necessary for her roles in content and communications.
Strategic Communications Initiatives
In her role at Clio, Sasha Perrin leads the development of content and messaging strategies that effectively target prospects and customers through the sales funnel. She oversees the company's industry analyst relations, which enhances Clio's visibility and reputation within the legal technology sector. Her strategic approach to communications supports Clio's overall mission and objectives.