Shannon Mc Cluskey
About Shannon Mc Cluskey
Shannon McCluskey is a Senior Manager of Marketing Operations at Clio, where she has worked since 2020. She has a diverse background in marketing operations, having held positions at companies such as Visier Inc., SurveyMonkey, and Citizenship and Immigration Canada.
Current Role at Clio
Shannon Mc Cluskey holds the position of Senior Manager, Marketing Operations at Clio, a cloud-based legal technology company. She has been in this role since 2021, following a promotion from Manager, Marketing Operations, which she held for 10 months. In her current capacity, she leads a team of Marketing Operations managers and specialists, supporting a marketing team of over 70 individuals. Shannon is responsible for planning the tech stack roadmap and developing strategic plans for Marketing Operations at Clio. She employs Agile marketing methodology to manage tasks and priorities effectively.
Previous Experience at Visier Inc.
Prior to her current role, Shannon Mc Cluskey worked at Visier Inc. in various capacities. She served as Marketing Operations Manager from 2019 to 2020 and previously held the same title from 2017 to 2019. During her tenure, she managed a team of Marketing Operations Specialists and collaborated with agencies to support a 50-person marketing team. Shannon played a key role in rolling out GDPR compliance and developing data hygiene programs. She also implemented and administered technologies such as Bizible, Allocadia, and Cvent.
Experience at SurveyMonkey
Shannon Mc Cluskey worked at SurveyMonkey from 2014 to 2017 as a Marketing Operations and Demand Generation Expert. During her time there, she developed the first nurture programs, lead scoring models, and segmentation strategies. Shannon also contributed to the growth of a startup that was subsequently acquired by SurveyMonkey. Additionally, she represented the company by speaking at industry tradeshows and events.
Educational Background
Shannon Mc Cluskey has a diverse educational background. She studied at the University of Ottawa, where she earned a Bachelor of Commerce (B.Com.) degree in Business, Management, Marketing, and Related Support Services from 2007 to 2009. She later attended the University of Waterloo, achieving a Master's degree in Digital Experience Innovation from 2011 to 2012. Currently, she is pursuing a degree in Computer Science at Athabasca University, which she began in 2013.
Early Career Experience
Shannon Mc Cluskey began her career as a Learning Programs Coordinator at Citizenship and Immigration Canada, where she worked from 2008 to 2010. Following this role, she completed a four-month internship as a Product Innovation Consultant at OpenText in 2012. These early experiences contributed to her foundational skills in program coordination and product innovation.