Marissa Heighway
About Marissa Heighway
Marissa Heighway is a Senior Marketing Manager at Club Automation, where she has worked since 2022. She has extensive experience in marketing roles across various organizations, with a focus on product innovation and software as a service in the healthcare sector.
Work at Club Automation
Marissa Heighway has been serving as the Senior Marketing Manager at Club Automation since 2022. In this role, she operates remotely from Chicago, Illinois. Prior to her current position, she held the role of Market Insights Manager at Club Automation from 2020 to 2022. Additionally, she worked as a Market Brand Manager for a brief period in 2020. During her tenure at Club Automation, she has contributed to various marketing initiatives and strategies aimed at enhancing the company's market presence.
Previous Experience in Marketing
Before joining Club Automation, Marissa Heighway gained valuable experience at ACTIVE Network, where she worked in multiple roles. She was a Product Marketing Specialist from 2017 to 2018 and served as a Marketing Response Representative from 2015 to 2017. Her career also includes a position as a Senior Marketing Analytics Strategist at Tribune Publishing Company from 2018 to 2020. These roles have equipped her with a diverse skill set in marketing analytics and product marketing.
Education and Expertise
Marissa Heighway holds a Bachelor of Applied Science with a Minor in Psychology, focused on Health and Wellness, from the University of Iowa, where she studied from 2010 to 2014. Her educational background supports her expertise in Product Innovation and Software as a Service (SaaS) within the healthcare sector. She possesses strong communication and sales skills, particularly within the computer software industry.
Background in Fundraising and Care
In addition to her marketing career, Marissa Heighway has experience in fundraising and care services. She worked as a University of Iowa Alumni Fundraiser at Ruffalo Noel Levitz from 2013 to 2014. Furthermore, she served as a Respite Care Provider at Option Care from 2011 to 2015. These roles reflect her diverse professional background and commitment to various sectors.