Lindsay Piper
About Lindsay Piper
Lindsay Piper is a Product Marketing Manager at Clumio, where she has significantly improved the SQL on EC2 product page ranking and organic traffic. With a diverse background in marketing and product management, she has held various roles in companies such as Quality Bicycle Products and Vista Outdoor Inc.
Work at Clumio
Lindsay Piper serves as a Product Marketing Manager at Clumio, a position she has held since 2022. In this role, she focuses on enhancing product visibility and driving organic traffic. One of her notable achievements includes elevating the SQL on EC2 product page ranking from 58th to 3rd for the keyword 'SQL on EC2 backup,' resulting in a 15% increase in organic traffic month-over-month. Her work involves strategic marketing initiatives aimed at improving customer engagement and product adoption.
Previous Experience in Product Management
Before joining Clumio, Lindsay Piper worked at Vista Outdoor Inc. as a Product Manager for Bell Mass Accessories from 2020 to 2022. Prior to that, she held various roles at Quality Bicycle Products, including Founding Brand Manager and Product Manager, where she contributed to product development and marketing strategies over a span of nine years. Her early career included positions at Jacquart Fabric Products, where she served as Brand Manager and Marketing Coordinator.
Education and Expertise
Lindsay Piper earned a Bachelor of Science in Marketing from Northern Michigan University, completing her studies from 1999 to 2005. Her educational background laid the foundation for her expertise in product marketing and management. Over the years, she has developed skills in customer advocacy, marketing strategy, and brand management, which she applies in her current role and previous positions.
Customer Advocacy and Industry Engagement
In her professional journey, Lindsay Piper has led customer advocacy programs, creating impactful customer presentations, video testimonials, and detailed case studies. She has represented her companies at major industry events, such as AWS re:Invent, where she engaged with participants and conducted technical demonstrations. This experience highlights her ability to communicate effectively and showcase products in a competitive environment.