Liz Shero
About Liz Shero
Liz Shero is an Account Director at CMD in the Portland, Oregon Metropolitan Area, with extensive experience in B2B and B2C marketing, specializing in business operations management and market analysis.
Current Position at CMD
Liz Shero serves as the Account Director at CMD in the Portland, Oregon Metropolitan Area. In her role, she leads the team in utilizing the latest MarTech tools to measure, analyze, and optimize marketing campaigns. Liz focuses on simplifying complex customer journeys to build trust and accelerate decision-making for sophisticated technology brands.
Previous Experience at JT Mega Food Advertising
Before joining CMD, Liz Shero worked at JT Mega Food Advertising for three years as an Account Supervisor (2018-2021) and two years as a Senior Account Executive (2016-2018) in the Greater Minneapolis-St. Paul Area. Her role involved overseeing client accounts and driving marketing strategies aimed at enhancing brand visibility and revenue growth.
Role at E-GROUP, INC.
Liz Shero's earlier career includes her tenure at E-GROUP, INC. where she served as a Senior Account Executive from 2014 to 2016 and as an Account Executive from 2012 to 2014. In these roles in Minneapolis, Minnesota, she managed multiple client accounts and contributed to the development and execution of strategic marketing initiatives.
Experience at Total Source Solutions
Liz began her career at Total Source Solutions, where she climbed the ranks from Associate Brand Manager (2007-2009) to Brand Manager (2009-2010), and finally to Senior Brand Manager (2010-2011) in Chanhassen, Minnesota. She was responsible for brand management and had a significant role in identifying revenue-generating opportunities.
Educational Background
Liz Shero holds a Bachelor of Science (BS) degree in Environmental Studies from the University of Redlands. This educational background has contributed to her analytical skills and expertise in business operations management.