Shannon Ryker
About Shannon Ryker
Shannon Ryker is a Senior Content Strategist/Writer at CMD with expertise in complex tech topics and DEI, based in the Columbus, Ohio Metropolitan Area.
Title and Company
Shannon Ryker holds the position of Senior Content Strategist/Writer at CMD. She is responsible for developing content with an emphasis on highly complex tech topics and Diversity, Equity, and Inclusion (DEI). She also serves as the DEI Lead focusing on internal company initiatives. Shannon operates in the Columbus, Ohio Metropolitan Area.
Education and Expertise
Shannon Ryker earned a Bachelor's of Arts Degree in Journalism, Communications, and Culture from Indiana University Bloomington, where she studied from 2006 to 2009. She specializes in creating SEO-optimized web content, product and solution briefs, email campaigns, demand generation campaigns, video scripts, and social media content. Her writing caters to diverse audiences such as CXOs, IT professionals, solution architects, software developers, hardware engineers, and data scientists.
Professional Background
Shannon Ryker has a rich professional background with experience spanning several roles and organizations. Before her current role at CMD, she worked as a Senior Technology Writer and a Contract Senior Technology Writer for the same company. She served at YWCA Columbus as a 2021 Cohort Participant. Shannon also has extensive experience in social media and communications, having held a long-term role at the Educational Service Center of Central Ohio. Additionally, she was a Marketing Communications Specialist at InXite Health Systems and a Copywriter at Sudden Impact Marketing, Inc. She has also engaged in freelance work as a B2B Content and Marketing Consultant.
Content Development for High-Profile Clients
Shannon Ryker has developed substantial content for high-profile clients including Intel, Microsoft, Rhode & Schwarz, and The Portland Clinic. Her work includes producing materials such as web content, product and solution briefs, email campaigns, demand generation campaigns, video scripts, and social media content. Shannon collaborates with creative teams, subject matter experts, clients, partner companies, and freelancers to produce a wide variety of deliverables.
Industry Specialization and Interests
Shannon Ryker has shown a keen interest in writing about vertical industries such as industrial, manufacturing, robotics, government and public sector, K12 and higher education, retail, and energy and utilities. Her content often focuses on advanced technology topics including artificial intelligence, computer vision, edge and cloud computing, data center solutions, cybersecurity, and IoT. She has a broad experience in both traditional and digital marketing, primarily across high-tech, industrial, govtech, state government, and education sectors.