Joel Zimmerman
About Joel Zimmerman
Joel Zimmerman serves as the Vice President of Marketing and Product at CNA National, where he has worked since 2021. He has extensive experience in marketing and product management across various automotive brands and holds an MBA from the University of Michigan.
Work at CNA National
Joel Zimmerman has been serving as Vice President of Marketing and Product at CNA National since 2021. In this role, he is responsible for overseeing marketing strategies and product development initiatives. His leadership contributes to the company's growth and market presence in the automotive industry. CNA National is known for providing vehicle service contracts and related products, and Zimmerman's expertise in marketing plays a crucial role in enhancing the company's offerings.
Previous Experience at FCA Fiat Chrysler Automobiles
Before joining CNA National, Joel Zimmerman worked at FCA Fiat Chrysler Automobiles as Senior Manager for Dealer Network Development and Customer Experience from 2020 to 2021. In this position, he focused on improving dealer relationships and enhancing customer experiences within the automotive sector. He also held the role of Dealer Placement Manager for Maserati and Alfa Romeo from 2019 to 2020, where he contributed to the strategic placement of dealers in the market.
Career at Subaru of America
Joel Zimmerman has an extensive background at Subaru of America, where he held multiple roles over several years. He served as District Sales Manager from 2005 to 2009, Zone Director from 2014 to 2018, and Marketing Manager from 2011 to 2014. His responsibilities included managing sales operations, marketing strategies, and dealer training. This experience provided him with a comprehensive understanding of the automotive market and consumer behavior.
Education and Expertise
Joel Zimmerman holds a Bachelor of Arts in English from the University of North Carolina at Greensboro and an MBA from the University of Michigan - Stephen M. Ross School of Business. His educational background supports his expertise in strategic marketing leadership, digital marketing, and brand positioning. He specializes in CRM and consumer event planning, and possesses skills in curriculum development and presentation creation.
Background in Technology and Consulting
Zimmerman's career began in technology and consulting, where he worked as a Website Developer at Share One, Inc. and as a Web Analyst and QA Tester at Stream Technology. He also served as an Account Manager at Silverline Technologies. This early experience in technology provided him with a strong foundation in digital solutions, which he later applied to his roles in marketing and product development in the automotive industry.