Ashley Hart
About Ashley Hart
Ashley Hart serves as the Chief Marketing Officer at Coalfire, where she has been since 2023. With over 25 years of global marketing experience, she has held key roles at major companies such as Microsoft, Oracle, and Infor, and has advised numerous B2B and B2C portfolio companies.
Work at Coalfire
Ashley Hart has been serving as the Chief Marketing Officer at Coalfire since 2023. In this role, she is responsible for leading marketing initiatives and strategies within the organization. Her expertise in digital marketing and product marketing is instrumental in driving the company's growth and market presence. Hart operates from the New York City Metropolitan Area, where she applies her extensive experience in the tech sector to enhance Coalfire's marketing efforts.
Education and Expertise
Ashley Hart holds a Bachelor of Arts (B.A.) in Political Science - Comparative Politics from Bates College. She also studied Political Science and Government at Columbia University, earning a Bachelor's degree. Hart has created and taught Digital Marketing courses at Bates College, showcasing her commitment to education and knowledge sharing in the field of marketing. Her specialization lies in marketing strategy and digital marketing execution, particularly for venture-backed SaaS companies.
Background
Ashley Hart has over 25 years of global marketing experience, holding key executive leadership roles at prominent companies such as Microsoft, Oracle, and Infor. She founded Ashley Hart Marketing, where she specialized in B2B and B2C digital marketing strategies for tech clients. Hart has also consulted for various non-portfolio companies, providing digital marketing strategies to organizations like Imperva and Time Warner. Her career reflects a strong focus on driving marketing success in the technology sector.
Achievements
Throughout her career, Ashley Hart has successfully driven Go-To-Market strategies for software products and services. She has delivered impactful digital marketing and product marketing strategies for notable tech clients, including Mimecast, Prevalent, and Pluralsight. Hart played a crucial role in building the Oracle Cloud Infrastructure (OCI) global data analytics team, which enhanced data transparency and improved digital marketing campaign performance. Additionally, she led the redesign of Infor.com, transforming it into a lead generation site, which won multiple awards.
Previous Roles
Prior to her current role at Coalfire, Ashley Hart held several significant positions in the marketing field. She worked as Corporate Vice President of Digital Marketing and Brand of Commercial Products at Microsoft for three months in 2022. At Oracle, she served as Senior Vice President of Global Marketing for a year, focusing on various sectors including cybersecurity and analytics. Hart also held the position of Senior Vice President and Global Chief Marketing Officer at Infor, where she contributed to major marketing initiatives.