Dalton Kuspa
About Dalton Kuspa
Dalton Kuspa is a Marketing Operations Manager with extensive experience in lead flow strategies and data management automations, particularly between Pardot and Salesforce. He has over nine years of expertise in email marketing automation and has held various marketing roles across several companies since earning his Bachelor of Business Administration in Marketing from the University of Colorado Denver.
Current Role at Coalfire
Dalton Kuspa serves as the Marketing Operations Manager at Coalfire, a position he has held since 2023. In this role, he facilitates lead flow strategies and manages data automation processes between Pardot and Salesforce. He consults with campaign managers on content strategies, asset promotion, email marketing, segmentation, and digital advertising. Additionally, he oversees account-based marketing (ABM) segmentation strategies and orchestrates display advertising campaigns across various platforms, including LinkedIn and ZoomInfo.
Previous Experience at Coalfire
Prior to his current role, Dalton Kuspa worked at Coalfire as a Digital Marketing Manager from 2022 to 2023. His responsibilities included analyzing marketing channel attribution and lead generation efforts using Marketo Measure and Salesforce reporting. His experience at Coalfire has contributed to his expertise in marketing technology and operations.
Professional Background
Dalton Kuspa has over nine years of experience in marketing operations, with a focus on email marketing automation, segmentation strategy, and lead database operations. He has held various positions in the marketing field, including roles at Global Gate Controls, Inc., Colorado State University Global, 2-10 Home Buyers Warranty, Applewood Plumbing Heating & Electric, and Dynamic Solutions International. His diverse experience has equipped him with a comprehensive understanding of marketing technologies and strategies.
Educational Background
Dalton Kuspa studied at the University of Colorado Denver, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing from 2008 to 2012. His education provided a foundation in business principles and marketing strategies, which he has applied throughout his career. He also completed his high school education at Chaparral High School from 2004 to 2008.