Jenny Passmore
About Jenny Passmore
Jenny Passmore is a Marketing Communications Manager at Coalfire, where she leads marketing strategies and thought leadership initiatives. She has a background in public relations and marketing, with previous roles at various firms in the Austin and Denver areas.
Current Role at Coalfire
Jenny Passmore serves as the Marketing Communications Manager at Coalfire, a position she has held since 2023. In this role, she manages and directs comprehensive programs for social media, public relations, and analyst relations. She collaborates with executives and subject matter experts across various business service lines, including HR and DE&I, to align marketing strategies. Additionally, she provides strategic support for tradeshows, ensuring effective representation of Coalfire's brand and services. Jenny also leads the development of thought leadership initiatives, enhancing the company's reputation in the cybersecurity industry.
Previous Experience in Marketing and PR
Prior to her current role, Jenny Passmore worked at Coalfire as a Marketing Communications Specialist from 2021 to 2023. She has a diverse background in public relations and marketing, having held positions such as PR Coordinator at Status Labs from 2017 to 2018, and Account Executive at AxiCom from 2018 to 2019. Her experience also includes internships at Elizabeth Christian Public Relations, Wyatt Brand, and Pearl Events Austin, where she gained foundational skills in public relations and event planning.
Educational Background
Jenny Passmore studied at The University of Texas at Austin, where she earned a Bachelor’s Degree in Public Relations and Advertising. She furthered her education at the Texas McCombs School of Business, achieving a Business Foundations Certificate. This educational background has equipped her with the necessary skills and knowledge to excel in her marketing communications roles.
Key Contributions and Responsibilities
In her role at Coalfire, Jenny Passmore plays a key role in supporting editorial copywriting and editing, contributing to the company's content marketing strategy. She is responsible for leading thought leadership initiatives, which are essential for enhancing the company's visibility and reputation in the cybersecurity sector. Her strategic approach to marketing communications ensures that Coalfire effectively communicates its brand and services to its target audience.