Joe Marta
About Joe Marta
Joe Marta is the Senior Director of Compliance Essentials Product at Coalfire, where he has worked since 2024. He previously held various roles at Coalfire and ImageTrend, contributing significantly to product management and compliance solutions.
Work at Coalfire
Joe Marta currently holds the position of Senior Director, Compliance Essentials Product at Coalfire, a role he has occupied since 2024. Prior to this, he served as Director, Compliance Essentials Product from 2023 to 2024 and as Director of Delivery Transformation from 2022 to 2023. In his current role, he acts as the product manager and product owner for Coalfire's Generative AI service. During his tenure, he successfully scaled the Compliance Essentials product from 4 customer accounts to 450, significantly increasing monthly active users and achieving over $4 million in annual recurring revenue within 18 months.
Education and Expertise
Joe Marta earned his Juris Doctorate from Mitchell Hamline School of Law, specializing in Intellectual Property Law, from 2011 to 2014. He also holds a Bachelor of Business Administration (BBA) in Information Systems from the University of Wisconsin-Eau Claire, which he completed from 2007 to 2011. His educational background provides a strong foundation for his roles in compliance and product management within the technology and legal sectors.
Background
Before joining Coalfire, Joe Marta worked at ImageTrend in various capacities. He served as Legal Counsel from 2014 to 2019 and held positions as a Summer Associate and Software Developer Intern in 2013 and 2011, respectively. His experience at ImageTrend contributed to his understanding of legal frameworks and software development, which he later applied in his compliance roles at Coalfire.
Achievements
During his time at Coalfire, Joe Marta led a content team that released over 60 frameworks using a proprietary mapping technique. His efforts in scaling the Compliance Essentials product resulted in a substantial increase in customer accounts and active users, demonstrating his capability in driving product growth and revenue generation.