Rachel Hamasaki
About Rachel Hamasaki
Rachel Hamasaki serves as the Senior Director of Corporate Marketing at Coalfire, where she has worked since 2022. She specializes in leading cross-functional teams and optimizing marketing strategies across various channels.
Work at Coalfire
Rachel Hamasaki has been serving as the Senior Director of Corporate Marketing at Coalfire since 2022. In this role, she leads cross-functional teams in various marketing disciplines, including web management, marketing operations, and event management. Her responsibilities include marketing channel analysis and optimization across platforms such as SEO, PPC, and paid social media. Prior to her current position, she held the role of Campaign Manager from 2019 to 2021 and later served as Director of Corporate Marketing for nine months in 2021-2022.
Education and Expertise
Rachel Hamasaki holds a Business Administration degree with a focus on Marketing from the University of Colorado Boulder, where she studied from 2001 to 2006. Additionally, she studied Japanese Language and Literature at the same institution during the same period. She also attended the University of Tsukuba, where she studied Japanese Language and Culture for two years, achieving proficiency in Japanese. Her expertise encompasses leading marketing strategies, brand management, and campaign execution.
Background
Before joining Coalfire, Rachel Hamasaki worked at Canon, Inc. in Tokyo, Japan, as a Global Public Relations professional from 2010 to 2015. She also served as a Consultant at Japan Market Intelligence from 2007 to 2010. Her diverse background in marketing and public relations has equipped her with a broad skill set applicable to her current role.
Achievements
In her current role at Coalfire, Rachel Hamasaki directs brand management efforts to ensure a consistent corporate voice and messaging. She orchestrates the planning and execution of various marketing assets, including white papers, data sheets, and video content, across all stages of the marketing funnel. Her work focuses on enhancing brand awareness, lead generation, and pipeline acceleration through effective marketing strategies.