Adam Dixon
About Adam Dixon
Adam Dixon serves as the Director of Lifecycle Marketing at Wizards of the Coast, where he has worked since 2015. He previously held a position as Product Marketing Manager at Microsoft and has a strong educational background in Microbiology and Marketing.
Current Role at Wizards of the Coast
Adam Dixon serves as the Director of Lifecycle Marketing at Wizards of the Coast, a position he has held since 2015. In this role, he has been instrumental in developing and implementing lifecycle marketing strategies that enhance customer engagement and retention. His work focuses on orchestrating execution and making data-informed decisions to achieve marketing goals. His contributions have significantly impacted the marketing initiatives of Wizards of the Coast, a company known for its popular gaming products.
Previous Experience at Microsoft
Before joining Wizards of the Coast, Adam Dixon worked at Microsoft as a Product Marketing Manager from 2013 to 2015. During his two years in this role, he was based in Redmond, Washington. His experience at Microsoft provided him with a strong foundation in product marketing, which he later applied to his work in lifecycle marketing.
Educational Background
Adam Dixon holds a Bachelor of Science (BS) degree in Microbiology from Arizona State University, where he studied from 1996 to 2000. He furthered his education by obtaining a Master of Business Administration (MBA) with a focus on Marketing from Hofstra University, completing his studies from 2000 to 2002. This educational background has equipped him with a diverse skill set applicable to both scientific and marketing fields.
Expertise in Marketing Strategies
Adam Dixon possesses expertise in orchestrating marketing execution and making data-informed pivots to achieve marketing goals. His strong background in both brand and product marketing has contributed to the success of various marketing initiatives at Wizards of the Coast. His ability to analyze data and adapt strategies accordingly has been a key factor in his effectiveness as a marketing professional.