Brian Perry
About Brian Perry
Brian Perry serves as the Senior Director of Global Brand Marketing at Wizards of the Coast, where he has worked since 2022. With extensive experience in digital marketing and brand management, he focuses on enhancing the global presence of Dungeons & Dragons through innovative strategies.
Work at Wizards of the Coast
Brian Perry has held multiple positions at Wizards of the Coast, starting as a Digital Marketing Manager for Magic from 2015 to 2017. He then served as Senior Digital Marketing Manager for MTG Arena from 2017 to 2019. Following this, he was Director of Product Marketing for Magic from 2019 to 2020, and subsequently became Director of Global Brand Marketing for Dungeons & Dragons and Video Games from 2020 to 2022. Since 2022, he has been the Senior Director of Global Brand Marketing, focusing on enhancing the digital presence of Dungeons & Dragons.
Education and Expertise
Brian Perry earned a Bachelor of Arts degree in Communications and Psychology from the University of Maryland, where he studied from 2005 to 2009. His educational background provides a foundation for his expertise in marketing and brand management. He has developed a strong skill set in digital marketing and community engagement throughout his career.
Background in Marketing and Community Management
Before his tenure at Wizards of the Coast, Brian Perry worked at Microsoft Games Studios as a Community Manager for Project Spark from 2014 to 2015. He also gained experience at Finn Partners, where he served as an Account Supervisor from 2009 to 2014. This diverse background in marketing and community management has equipped him with the tools to effectively lead marketing efforts in the gaming industry.
Achievements in Brand Marketing
In his current role, Brian Perry leads the marketing initiatives for Dungeons & Dragons Beyond, a digital toolset designed for D&D players. He is actively involved in the strategic planning and execution of marketing campaigns for new Dungeons & Dragons video game releases. His focus on integrating video game elements into traditional tabletop gaming experiences aims to expand the global reach of Dungeons & Dragons through innovative marketing strategies.