Dan Barrett
About Dan Barrett
Dan Barrett is a Senior Brand Manager at Wizards of the Coast, where he has worked since 2020, focusing on expanding the Dungeons & Dragons brand in digital formats across Europe, the Middle East, and Africa. He has over a decade of experience in brand management and community engagement within the gaming and entertainment industry.
Work at Wizards of the Coast
Dan Barrett has been serving as the Senior Brand Manager at Wizards of the Coast since 2020. In this role, he focuses on expanding the Dungeons & Dragons brand presence in digital formats across Europe, the Middle East, and Africa. Prior to this position, he held various roles within the company, including European Brand & Licensing Manager from 2018 to 2020 and EU Social Media and Community Manager from 2013 to 2018. His experience at Wizards of the Coast spans over a decade, contributing significantly to the brand's strategy for both tabletop and digital platforms.
Previous Experience in Brand Management
Before joining Wizards of the Coast, Dan Barrett worked as a Community Manager at Guinness World Records from 2010 to 2013. His role involved managing community engagement and brand representation. He also served as a Community Manager at bragster.com for one year from 2009 to 2010. These positions helped him build a foundation in community management and brand strategy, which he later applied in his roles at Wizards of the Coast.
Education and Academic Background
Dan Barrett studied at the University of Oxford, where he earned a Master of Arts degree in Physics from 2005 to 2008. He achieved a classification of 2.2 during his studies. Additionally, he attended Bedford Modern School prior to his university education. His academic background in physics provides a unique perspective that he applies to his work in brand management within the gaming industry.
Expertise in Community Engagement
With over a decade of experience in brand management and community engagement, Dan Barrett has developed a strong skill set within the gaming and entertainment industry. His roles have consistently involved fostering community relationships and enhancing brand visibility. His expertise is particularly evident in his work with Dungeons & Dragons, where he leads brand strategy and community initiatives across the EMEA region.