Guillaume Duffaud
About Guillaume Duffaud
Guillaume Duffaud serves as the WPN & Retail Experience Manager EMEA at Wizards of the Coast, where he has worked since 2013. He leads a team managing over 1700 partnering stores and focuses on enhancing customer experience through training programs and retail merchandising strategies.
Work at Wizards of the Coast
Guillaume Duffaud has served as the WPN & Retail Experience Manager EMEA at Wizards of the Coast since 2013. In this role, he is based in Le Bourget-du-Lac, Auvergne-Rhône-Alpes, France. His responsibilities include managing a network of over 1700 partnering stores across the EMEA region. He focuses on enhancing customer experience through exclusive events and promotional materials, ensuring that retailers are equipped to provide optimal service.
Previous Experience at Micromania
Before joining Wizards of the Coast, Guillaume Duffaud worked at Micromania as the Assistant Director of a Video Game Store from 2008 to 2012. During his four years in this position, he gained valuable experience in retail management and customer service, which he later applied to his role in the gaming industry.
Retail Development and Support
In his current role, Guillaume Duffaud supports the development of premium stores within the WPN network. He aims to enhance customer experience by improving the customer journey and merchandising strategies. His initiatives focus on creating a more engaging shopping environment for customers.
Training Programs and Tools for Retailers
Guillaume Duffaud develops training programs and tools designed to help retailers better understand products and optimize store sell-out. He conducts group training sessions for store chains, ensuring that staff are knowledgeable and equipped to assist customers effectively.
Collaboration for Retail Improvement
Guillaume collaborates with an external agency to provide resources for retailers looking to enhance their store experience. This partnership focuses on delivering practical solutions that help retailers improve customer engagement and satisfaction.
Retail Merchandising Strategies
Guillaume Duffaud works on retail merchandising strategies aimed at enhancing product display in both hobby and mass market stores. He utilizes planograms and headers to create visually appealing product arrangements that attract customers and drive sales.