Helen Lin
About Helen Lin
Helen Lin is the Vice President of Global Marketing Operations at Wizards of the Coast, where she has worked since 2022. She holds a B.S. and M.A. in Advertising from The University of Texas at Austin, an MBA from the University of the Incarnate Word, and has a background in managing creative and marketing operations teams.
Work at Wizards of the Coast
Helen Lin serves as the Vice President of Global Marketing Operations at Wizards of the Coast, a position she has held since 2022. In this role, she manages both the Creative and Marketing Operations teams. Her responsibilities include driving improvements and operational excellence across the global marketing and sales functions. Additionally, she serves as Chief of Staff to the Senior Vice President of Global Marketing and Sales, contributing to strategic initiatives and operational oversight within the organization.
Education and Expertise
Helen Lin holds a Bachelor of Science in Advertising and a Master of Arts from The University of Texas at Austin. She also earned a Master of Business Administration (MBA) from the University of the Incarnate Word. Her educational background provides her with a strong foundation in marketing principles and business strategies, which she applies in her current role at Wizards of the Coast.
Background
Helen Lin completed her high school education at Macris School in Tegucigalpa, Honduras. This diverse educational background has contributed to her understanding of international markets and consumer behavior, which is essential in her role in global marketing operations.
Professional Focus
In her position at Wizards of the Coast, Helen Lin focuses on driving improvement and operational excellence across the global marketing and sales functions. Her leadership in managing creative and marketing operations teams emphasizes her commitment to enhancing the effectiveness and efficiency of marketing strategies within the company.