Jerome Lalin
About Jerome Lalin
Jerome Lalin serves as the Senior Vice President of Marketing & Sales at Wizards of the Coast, where he has worked since 2010. He has a strong background in the gaming industry, having held leadership positions at several companies and contributing to the success of major franchises like Magic the Gathering and Dungeons & Dragons.
Work at Wizards of the Coast
Jerome Lalin has served as Senior Vice President of Marketing and Sales at Wizards of the Coast since 2010. In this role, he oversees a global team of over 270 employees. His leadership has been instrumental in the company's growth, contributing to its status as a $1 billion entity. Lalin has played a key role in the success of iconic gaming franchises, including Magic the Gathering and Dungeons & Dragons, demonstrating his expertise in the gaming industry.
Previous Experience in Gaming Industry
Before joining Wizards of the Coast, Jerome Lalin held several significant positions in the gaming industry. He worked at Vivendi Universal Games as Senior Vice President and General Manager for North America from 1995 to 2002. He also served as Vice President of Marketing at Turbine/WB Games from 2006 to 2010 and as Vice President Corporate at Houghton Mifflin Company from 2002 to 2005. His diverse experience spans various aspects of marketing and management in gaming and publishing.
Education and Expertise
Jerome Lalin studied at Lycée Hoche, where he completed Classes Preparatoires from 1986 to 1988. He then pursued an MBA at ESSEC Business School, focusing on Marketing and General Management from 1988 to 1991. His educational background provides a strong foundation for his extensive career in marketing and sales within the gaming industry.
Achievements in Business Growth
Throughout his career, Jerome Lalin has demonstrated a track record of profitably growing gaming and publishing businesses. He has successfully managed start-ups and divisions of Fortune 500 companies, showcasing his ability to develop and execute effective strategies. His contributions have been vital in driving the growth of the organizations he has been part of.
Leadership Style
Jerome Lalin is recognized for his creative and tenacious leadership style. He possesses a talent for developing winning strategies that align with business goals. His approach has fostered a collaborative environment within his teams, enabling them to achieve significant results in the competitive gaming market.