Jin A Shim
About Jin A Shim
Jin A Shim is a Social Marketing and Influencer Manager currently employed at Wizards of the Coast since 2021. With a diverse background in marketing and social media, she has held various roles in companies such as Jaloucity, Kofler Energies, and Freaks 4U Gaming GmbH.
Current Role at Wizards of the Coast
Jin A Shim serves as the Social Marketing and Influencer Manager at Wizards of the Coast, a position held since 2021. In this role, Jin A is responsible for developing and implementing social marketing strategies and managing influencer partnerships. The focus is on enhancing brand visibility and engagement within the gaming community. The role is based in Berlin, Germany.
Previous Experience in Social Media Management
Prior to joining Wizards of the Coast, Jin A Shim worked at several organizations in various marketing roles. In 2016, Jin A briefly served as a Social Media Manager at Jaloucity. Following this, Jin A held the position of Branding Manager at Kofler Energies for two months in the same year. These roles contributed to the foundation of skills in social media strategy and brand management.
Experience in Esports and Marketing
Jin A Shim has extensive experience in the esports sector. From 2016 to 2019, Jin A worked at Caseking GmbH as an Esports and Social Media Marketing Manager. This role involved overseeing marketing initiatives within the esports community. Additionally, Jin A co-founded Sprout Esports and served as its Marketing Manager from 2017 to 2019, further solidifying expertise in esports marketing.
Educational Background
Jin A Shim studied at Freie Universität Berlin, where a degree in East Asian Studies/Korean Studies and Sociology was achieved from 2010 to 2014. Jin A also attended 연세대학교 for one year, focusing on Sociology and Political Studies from 2012 to 2013. This educational background provides a strong foundation in social sciences and cultural studies.
Early Career in Marketing
Jin A Shim began a career in marketing with an internship at Vingle in 2013, where the focus was on marketing strategies. Following this, Jin A worked as a Marketing Content Manager at Quan Digital GmbH for 11 months in 2015. Additionally, Jin A provided freelance content creation services at Caseking GmbH from 2015 to 2016, gaining valuable experience in content development and marketing.