Jino Choi
About Jino Choi
Jino Choi serves as the Senior Art Director for the Wizards Franchise at Wizards of the Coast, where he has worked since 2014. He specializes in visual communications and brand identities, particularly for the gaming and entertainment sectors.
Work at Wizards of the Coast
Jino Choi has served as the Senior Art Director for the Wizards Franchise at Wizards of the Coast since 2014. Over the past ten years, he has been based in Renton, WA, where he has played a significant role in shaping the visual direction of key projects. His work includes leading graphic design campaigns for Magic: The Gathering, one of the most recognized franchises in the gaming industry. Choi's contributions have helped enhance the brand's visual identity and communication strategies.
Education and Expertise
Jino Choi studied at The Art Institutes, where he focused on Graphic Design. He completed his Associate's Degree from 2000 to 2002. This educational background has equipped him with the skills necessary to excel in visual communications and brand identity development, particularly within the entertainment and gaming sectors.
Background in Graphic Design
Before joining Wizards of the Coast, Jino Choi worked as a Senior Graphic Designer at Toysmith from 2002 to 2007. During his five years at Toysmith, he gained valuable experience in the toy industry, contributing to various creative projects that integrated art and design. This background laid a foundation for his later work in the gaming industry.
Contributions to the Gaming Industry
Jino Choi has been instrumental in developing graphic design campaigns for Magic: The Gathering, a flagship franchise of Wizards of the Coast. His focus on visual communications has significantly impacted brand identity within the gaming industry. Choi's work emphasizes the importance of cohesive design in enhancing user engagement and brand recognition.
Experience in the Toy Industry
With extensive experience in the toy industry, Jino Choi has contributed to numerous creative projects that merge art and design. His tenure at Toysmith provided him with insights into product development and marketing strategies, which he later applied to his role in the gaming sector. This blend of experience in both industries has informed his approach to visual storytelling and brand development.