Joe Churcher
About Joe Churcher
Joe Churcher serves as the Player Experience Manager at Wizards of the Coast, where he has worked since 2021. He has a strong background in organized play marketing and store management, having held various positions at Wizards of the Coast since 2011.
Current Role at Wizards of the Coast
Joe Churcher serves as the Player Experience Manager at Wizards of the Coast, a position he has held since 2021. In this role, he focuses on developing and executing cross-channel play strategies for popular games such as Magic: The Gathering and Dungeons & Dragons. His work aims to enhance player engagement and improve overall gaming experiences. Joe is based in Hillingdon, England, while contributing to the company's initiatives.
Previous Positions at Wizards of the Coast
Joe Churcher has held multiple roles at Wizards of the Coast prior to his current position. He worked as the Organised Play Marketing Manager from 2017 to 2021, where he managed marketing strategies for organized play events. Before that, he served as the Market Development Group Senior Store Lead from 2015 to 2017, and as the WPN Senior Store Lead for the UK & Nordics from 2013 to 2015. His career at Wizards began as a Game Support Representative in 2011, and he progressed through various leadership roles within the organization.
Education and Qualifications
Joe Churcher studied at Leeds College of Art, where he earned a Higher National Diploma in Multimedia from 2004 to 2006. He continued his education at Leeds Beckett University, obtaining a Bachelor of Arts degree from 2006 to 2008. Additionally, he studied Cinematography and Film/Video Production at Leeds Metropolitan University, also achieving a Bachelor of Arts degree during the same period. His educational background supports his expertise in marketing and player engagement.
Experience in Retail Management
Before joining Wizards of the Coast, Joe Churcher worked at GAME Digital, where he held the position of Deputy Manager and Store Manager from 2010 to 2011. He also served as a Senior Sales Assistant from 2008 to 2010. His experience in retail management provided him with skills in customer service and team leadership, which are applicable in his current role in player experience.
Performance and Achievements
Throughout his career at Wizards of the Coast, Joe Churcher has demonstrated a consistent history of exceeding targets and revenue goals. His strategic approach to player engagement and marketing has contributed to the success of various initiatives within the company. His ability to develop effective play strategies has been instrumental in enhancing the gaming experience for players.