Jon Hickey
About Jon Hickey
Jon Hickey is a Senior Global Brand Manager at Wizards of the Coast, specializing in Magic Digital. He has extensive experience in product marketing, having previously worked at Facebook, Amazon, and Microsoft, and holds multiple degrees from the University of Washington.
Work at Wizards of the Coast
Jon Hickey currently serves as the Senior Global Brand Manager for Magic Digital at Wizards of the Coast. He has held this position since 2021, contributing to the development and marketing strategies for the Magic: The Gathering digital products. His role involves overseeing brand management and ensuring that marketing initiatives align with the company's goals. Prior to this, he worked at Wizards of the Coast in various capacities, including Social Media and Community Manager and Assistant Brand Manager for Magic: The Gathering.
Previous Experience in Product Marketing
Before joining Wizards of the Coast, Jon Hickey accumulated significant experience in product marketing across several major companies. He worked at Facebook as a Product Marketing Manager for Facebook Gaming from 2018 to 2021. Prior to that, he was at Amazon as a Senior Product Marketing Manager for Amazon GameOn from 2017 to 2018. His tenure at Microsoft included roles as a Senior Product Marketing Manager for OneDrive and a Product Marketing Manager, where he focused on product strategy and market positioning.
Educational Background
Jon Hickey has an extensive educational background from the University of Washington. He earned a Master of Public Administration (MPA) with a focus on Science and Technology Policy from 2006 to 2008. Additionally, he holds a Bachelor of Arts (BA) in Political Science with a Political Economy Option, completed from 2002 to 2006. He further pursued a Master of Communication in Digital Media from 2009 to 2011, enhancing his expertise in communication strategies.
Skills and Aspirations
Jon Hickey is self-taught in front-end web development, which complements his marketing expertise. He aspires to lead marketing and product development efforts that create new markets. His passion lies in crafting engaging customer experiences, and he measures his success through the enthusiasm reflected in customer feedback. He believes in the power of storytelling in marketing, emphasizing that effective marketing adds value to products.
Career Progression
Jon Hickey's career includes a variety of roles that highlight his growth in the marketing field. He started as a Technology Specialist at the University of Washington's Department of Global Health from 2009 to 2010. He then transitioned to Cody Inc as Marketing Director from 2015 to 2017. His earlier positions at Wizards of the Coast included Assistant Brand Manager and Social Media and Community Manager, where he developed foundational skills in brand management and community engagement.