Kenneth Ong

Kenneth Ong

Regional Brand Manager @ Coast

About Kenneth Ong

Kenneth Ong is a Regional Brand Manager at Wizards of the Coast, currently pursuing an MBA at the University of Birmingham. He has extensive experience in marketing roles at various companies, including LVMH Perfumes & Cosmetics and L'Oréal, and has a strong educational background in business and marketing.

Work at Wizards of the Coast

Kenneth Ong currently serves as the Regional Brand Manager at Wizards of the Coast, a position he has held since 2021. In this role, he implements innovative marketing strategies tailored to meet the needs of both regional and individual markets. His responsibilities include managing brand initiatives and ensuring alignment with overall business objectives.

Previous Experience at LVMH Perfumes & Cosmetics

Prior to his current role, Kenneth Ong worked at LVMH Perfumes & Cosmetics in various capacities. He started as an Assistant Regional Marketing Executive from 2015 to 2016, then progressed to Regional Senior Digital Marketing Executive from 2018 to 2019. He later served as Regional Marketing Executive from 2016 to 2018 and as Assistant Regional Digital Marketing Manager from 2019 to 2021. Throughout his tenure, he successfully provided comprehensive analyses of market performances and implemented strategies that aligned with market needs.

Education and Expertise

Kenneth Ong is currently an MBA candidate at the University of Birmingham, a program he has been enrolled in since 2020. He previously studied at Singapore Management University, where he earned a degree in Business Management with a focus on Marketing and Finance from 2010 to 2014. He also holds a Diploma in Business Studies from Ngee Ann Polytechnic, where he studied Marketing from 2005 to 2008.

Internship Experience

Kenneth Ong has gained valuable experience through various internships. He worked as a Marketing Intern at OCBC Bank in 2013 for three months and as a Marketing Intern at Rio Tinto Alcan from 2007 to 2008 for four months. Additionally, he served as a Lab Assistant Intern at Symrise in 2005 for two months. These roles contributed to his understanding of marketing dynamics in different sectors.

Background in Marketing

Kenneth Ong has a strong background in marketing, demonstrated through his various roles in the industry. His experience spans multiple companies and positions, focusing on digital marketing, brand management, and market analysis. He has shown adaptability in managing workflows to meet diverse market demands, enhancing his expertise in the field.

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