Kim Craig
About Kim Craig
Kim Craig serves as the Senior Manager of Consumer Insights at Wizards of the Coast, a position she has held since 2018. She has extensive experience in market research and holds a Master of Fine Arts in Creative Writing from the Northwest Institute of Literary Arts.
Work at Wizards of the Coast
Kim Craig has been employed at Wizards of the Coast since 2000, holding various positions over the years. Currently, she serves as the Senior Manager of Consumer Insights, a role she has held since 2018. Prior to this position, she worked as the Senior Manager of Market Research from 2008 to 2018, and as a Market Research Project Manager from 2000 to 2006. Her extensive tenure at Wizards of the Coast reflects her deep understanding of consumer behavior and market dynamics within the gaming industry.
Education and Expertise
Kim Craig holds a Master of Fine Arts (MFA) in Creative Writing from the Northwest Institute of Literary Arts, where she studied from 2009 to 2014. She also earned a Bachelor of Arts in Communications from Washington State University. Additionally, she completed a Certificate in Principles of Market Research at The University of Georgia in 2002. This educational background supports her expertise in both creative and analytical aspects of market research.
Background in Market Research
Kim Craig has a robust background in market research, particularly within the gaming sector. She began her career at Wizards of the Coast as a Market Research Project Manager, progressing to Senior Project Manager and then to Senior Manager roles. Over her 18 years at the company, she has developed a comprehensive skill set in consumer insights and market analysis, contributing to the strategic direction of product development and marketing initiatives.
Professional Development
Throughout her career, Kim Craig has engaged in professional development to enhance her skills in market research and consumer insights. Her academic pursuits, including her MFA and market research certification, have equipped her with the necessary tools to analyze consumer behavior effectively. This ongoing commitment to learning has enabled her to adapt to the evolving landscape of the gaming industry.