Kim Lundstrom
About Kim Lundstrom
Kim Lundstrom is a Senior Manager of Consumer Insights at Wizards of the Coast, where she has worked since 2018. With a background in market research and a Master's degree in Fine Arts, she has over two decades of experience in the field.
Work at Wizards of the Coast
Kim Lundstrom has been employed at Wizards of the Coast since 2006, holding various positions over the years. Currently, she serves as the Senior Manager of Consumer Insights, a role she has occupied since 2018. Prior to this, she worked as Senior Manager of Market Research from 2008 to 2018 and as Senior Project Manager in Market Research from 2006 to 2008. Her tenure at the company spans over 16 years, during which she has contributed to multiple aspects of market research and consumer insights.
Education and Expertise
Kim Lundstrom holds a Bachelor of Arts in Communications from Washington State University, where she studied from 1989 to 1993. She furthered her education by obtaining a Master of Fine Arts in Creative Writing and Fine Arts from the Northwest Institute of Literary Arts, completing her studies from 2009 to 2014. Additionally, she attended The University of Georgia for a brief period in 2002. Her educational background supports her expertise in market research and consumer insights.
Background in Market Research
Before joining Wizards of the Coast, Kim Lundstrom gained experience in market research through her roles at Market Trend in Bulgaria. She worked as a Market Research Analyst from 1994 to 1995 and later as a Market Research Project Manager from 1995 to 1999. These positions provided her with foundational skills in market analysis and project management, which she later applied in her roles at Wizards of the Coast.
Career Progression
Kim Lundstrom's career in market research began in Bulgaria and transitioned to the United States, where she joined Wizards of the Coast in 2006. Over her 16-year career at the company, she has progressed from a Senior Project Manager to Senior Manager of Consumer Insights. Her extensive experience in both project management and market research has enabled her to play a significant role in shaping consumer insights strategies at Wizards of the Coast.