Lily Unk
About Lily Unk
Lily Unk serves as the General Manager at Wizards of the Coast, where she has worked since 2019. With extensive experience in sales and business development across various companies, she specializes in product strategy and has a strong track record of revenue growth.
Current Role at Wizards of the Coast
Lily Unk has served as the General Manager at Wizards of the Coast since 2019. In this role, she oversees sales, marketing, e-commerce, and business development operations across 12 countries. Under her leadership, the company has achieved double-digit percentage growth in revenue year-over-year. Her responsibilities encompass strategic planning and execution, ensuring that the company's objectives align with market demands.
Previous Experience in Business Development
Before joining Wizards of the Coast, Lily Unk held various positions that contributed to her expertise in business development. She worked at Datalight as a Business Development Manager from 2005 to 2006 and later returned to Datalight as a Sales Manager from 2006 to 2012. Additionally, she served as the Global Account Director at Microsoft from 2012 to 2015, where she focused on managing key accounts and driving sales initiatives.
Sales and Channel Management Background
Lily Unk has extensive experience in sales and channel management. She worked at Captaris as Channel Sales from 2004 to 2005 and at Spectralink Corporation in various sales roles from 2000 to 2003. Her roles included Inside Sales and Channel Sales, where she developed skills in managing sales channels and building relationships with partners.
Education and Academic Background
Lily Unk studied at the University of Colorado Boulder, where she attended the Leeds School of Business. She earned a Bachelor of Science degree in Business. Her education provided a foundation for her career in business development and management, equipping her with essential skills in strategic planning and operational execution.
Expertise in Ecosystem Engagement
Lily Unk possesses expertise in ecosystem and partner engagement, working with various stakeholders including OEMs, chipset manufacturers, system integrators, and ISVs. She specializes in product go-to-market strategy and execution, particularly in the fields of IoT solutions, devices, software, and gaming. Her ability to build and coach teams for growth across different cultures and continents is a key aspect of her professional profile.