Maeve Mc Fadden
About Maeve Mc Fadden
Maeve McFadden is a Lifecycle Marketing Manager at Wizards of the Coast, specializing in CRM since 2020. She has a diverse background in marketing, education, and writing, with previous roles at Blizzard Entertainment and Carthage College.
Current Role at Wizards of the Coast
Maeve Mc Fadden serves as the Lifecycle Marketing Manager, CRM at Wizards of the Coast. She has held this position since 2020 and is based in the Greater Seattle Area. In this role, she focuses on lifecycle marketing strategies and customer relationship management, utilizing her expertise to enhance customer engagement and retention.
Previous Experience at Blizzard Entertainment
Prior to her current role, Maeve worked at Blizzard Entertainment for a total of two years. She initially served as an Associate Copywriter in the CRM department from 2017 to 2019, where she contributed to content creation and marketing strategies. She later transitioned to the role of Associate CRM Campaign Manager in Global Growth Marketing for seven months in 2020, focusing on campaign management and customer engagement initiatives.
Educational Background at Carthage College
Maeve Mc Fadden earned her Bachelor of Arts (B.A.) degree from Carthage College, where she studied English Language and Literature, Creative Writing, and Secondary Education from 2009 to 2012. During her time at Carthage, she held various roles, including Managing Editor and Copy Editor for The Current, further developing her writing and editorial skills.
Skills and Expertise in Marketing
Maeve possesses a range of skills in content editing and management, with proficiency in tools such as MS Office, Photoshop, and HTML. She has expertise in Salesforce Marketing Cloud and Swrve, which she utilizes for CRM and lifecycle marketing initiatives. Her experience includes automated journey development and project management, emphasizing verification processes.
Volunteer Work and Personal Interests
In addition to her professional pursuits, Maeve engages in volunteer work and has a variety of personal interests. Her hobbies include kayaking, canoeing, gaming, knitting, crafts, reading, travel, and sports. These activities reflect her diverse interests and commitment to community involvement.