Mike Lee
About Mike Lee
Mike Lee serves as the Sr. Global Brand Manager for Magic: The Gathering: Universes Beyond at Wizards of the Coast. With extensive experience in product marketing across various companies, he has a strong background in managing cross-media brand extensions and enhancing fan engagement through innovative storytelling.
Current Role at Wizards of the Coast
Mike Lee serves as the Sr. Global Brand Manager for Magic: The Gathering: Universes Beyond at Wizards of the Coast. He has held this position since 2023, based in Renton, Washington. In this role, he focuses on expanding the Magic: The Gathering brand through innovative storytelling and gameplay, enhancing the entertainment value for fan communities.
Previous Experience in the Gaming Industry
Prior to his current role, Mike Lee accumulated extensive experience in the gaming industry. He worked at Unity as a Sr. Product Marketing Manager for Multiplayer Games Services from 2021 to 2023, and previously held a similar position for Graphics Rendering & Artist Tools from 2018 to 2021. His tenure at Electronic Arts included various roles, such as Sr. Campaign Manager and Sr. Product Marketing Manager, spanning from 2011 to 2015.
Educational Background in Marketing
Mike Lee studied at Langara College, where he focused on Marketing and Management. He earned a Bachelor of Business Administration from the Langara College - School of Management, completing his studies in 2007. His educational background has equipped him with the skills necessary for his roles in brand management and marketing.
Expertise in Brand Management
Mike Lee has significant expertise in managing cross-media brand extensions. His experience includes overseeing projects that involve novels, animated TV series, movies, video games, board games, and apparel. This diverse skill set allows him to create comprehensive brand strategies that resonate with various audiences.
Career Overview and Progression
Mike Lee's career began in the music industry at Universal Music Canada, transitioning into the gaming sector with roles at Electronic Arts and PopCap Games. His career trajectory includes various marketing positions, culminating in his current role at Wizards of the Coast. His diverse experiences reflect a strong foundation in both product marketing and brand management.