Nina Hess

Nina Hess

Director, Global Trade Marketing, Ecommerce, Direct To Consumer, & Retail Experience Strategy @ Coast

About Nina Hess

Nina Hess serves as the Director of Global Trade Marketing, Ecommerce, Direct-to-Consumer, and Retail Experience Strategy at Wizards of the Coast, a position she has held since 2019. With a background in editorial and content management, she has worked in various roles at the company since 2003, contributing to its marketing and publishing strategies.

Work at Wizards of the Coast

Nina Hess has held multiple positions at Wizards of the Coast since 2003. Currently, she serves as the Director of Global Trade Marketing, Ecommerce, Direct-to-Consumer, and Retail Experience Strategy, a role she has occupied since 2019. In this capacity, she manages a multi-million dollar advertising and promotion budget and oversees a work group of 26 individuals across various teams. Prior to her current role, she was Senior Manager of Trade Marketing from 2017 to 2019, Global Content Manager from 2014 to 2017, and Editor-In-Chief for Wizards of the Coast Publishing from 2010 to 2014. Her extensive experience at the company highlights her expertise in marketing and content management.

Education and Expertise

Nina Hess holds a Bachelor of Arts degree in Art History from Carleton College. She furthered her education at Radcliffe College/Harvard University, focusing on Publishing. Additionally, she studied Writing at the University of Washington. Her educational background supports her extensive career in content management, marketing, and strategy development within the publishing and gaming industries.

Background in Content Management

Nina Hess has a comprehensive background in content management and editorial roles. She served as Senior Editor for Wizards of the Coast Books for Young Readers/Mirrorstone from 2003 to 2010 and as Content Manager for Kaijudo in 2012-2013. Her previous experience includes positions at Wright Group/McGraw-Hill as Senior Editor and at Learning Media as Localization Editor. These roles have equipped her with skills in content creation, editing, and localization, contributing to her success in her current position.

Teaching Experience

Nina Hess has experience in academia, having worked as an Instructor for Intermediate Writing for Children at the University of Washington from 2009 to 2013. This role involved teaching and mentoring students in writing, further showcasing her expertise in communication and education.

Leadership and Collaboration

In her current role at Wizards of the Coast, Nina Hess collaborates closely with cross-functional teams and executive leadership to drive strategic initiatives. Her leadership skills are evident in her management of a diverse team and her responsibility for significant budget oversight, demonstrating her ability to lead and execute marketing strategies effectively.

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