Samuel Waite
About Samuel Waite
Samuel Waite is the Senior Social Media Manager at Wizards of the Coast, where he has worked since 2021. He previously held roles at Khoros and Klunk & Millan Advertising, achieving significant sales boosts and managing international marketing projects.
Work at Wizards of the Coast
Samuel Waite has been serving as the Senior Social Media Manager at Wizards of the Coast since 2021. In this role, he leads a team of seven social media and influencer marketers, focusing on the promotion of iconic brands such as Magic: The Gathering and Dungeons & Dragons. His responsibilities include strategizing and executing social media campaigns that engage the gaming community and enhance brand visibility.
Previous Experience at Khoros
Prior to his current position, Samuel Waite worked at Khoros as a Senior Strategist from 2014 to 2021. During his tenure, he directed a team of over 30 members, managing marketing projects across various countries, including Japan, Germany, and Brazil. He achieved significant sales milestones, including a sales boost of over 140% for an ongoing account and contributed to renewing a $2.5M contract in 2021.
Educational Background
Samuel Waite holds a Master of Science in Media Management from Syracuse University. He also earned a Bachelor of Arts in Communication Studies with a focus on Organizational Communication from Bloomsburg University of Pennsylvania. His academic background has equipped him with the skills necessary for effective communication and media strategy.
Early Career and Roles
Samuel Waite began his career as a Research Assistant at the S.I. Newhouse School of Public Communications at Syracuse University in 2011. He also worked as a Social Media Specialist at Klunk & Millan Advertising from 2012 to 2014. These early roles provided him with foundational experience in social media management and marketing.
Skills and Expertise
Samuel Waite possesses proficiency in leading-edge technologies and maintains current knowledge of industry best practices and trends. His expertise in social media strategy and influencer marketing supports his ability to lead teams effectively and drive successful marketing initiatives.