Sara Chan

Global Brand Manager, Dungeons & Dragons @ Coast

About Sara Chan

Sara Chan serves as the Global Brand Manager for Dungeons & Dragons at Wizards of the Coast, a position she has held since 2021. She has a background in brand management and marketing, with previous roles at Sega of America and Atlus U.S.A.

Current Role at Wizards of the Coast

Sara Chan serves as the Global Brand Manager for Dungeons & Dragons at Wizards of the Coast. She has held this position since 2021, contributing to the brand's global strategy and marketing initiatives. In this role, she focuses on enhancing the brand's presence and engagement within the gaming community.

Previous Experience at Sega of America

Prior to her current role, Sara Chan worked at Sega of America, Inc. as the Brand Manager for ATLUS from 2019 to 2021. During her tenure, she was responsible for overseeing brand strategies and marketing campaigns, which contributed to the promotion of ATLUS titles in the North American market.

Career Development at Atlus U.S.A.

Sara Chan's career at Atlus U.S.A., Inc. spanned several roles over a period of nine years. She began as a Marketing Intern in 2012 for three months, then progressed to Associate Product Marketing Manager from 2013 to 2019. In this capacity, she played a key role in product marketing and brand development for various gaming titles.

Educational Background

Sara Chan studied at the University of California, Davis, where she earned a Bachelor of Arts degree in International Relations from 2008 to 2012. She also attended Chatsworth Senior High, where she completed her secondary education.

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