Thomas W.

Brand Manager France @ Coast

About Thomas W.

Thomas W. is a Brand Manager for France at Wizards of the Coast, where he has worked since 2021. He has a diverse background in marketing and public relations, with previous roles at Ubisoft and Perfect World Europe B.V., and holds dual degrees from EDHEC Business School and Centrale Lille.

Current Role at Wizards of the Coast

Thomas W. serves as the Brand Manager for France at Wizards of the Coast, a position he has held since 2021. In this role, he is responsible for managing brand strategies and marketing initiatives specifically for the French market. His work includes contributing to the expansion of popular franchises such as Dungeons & Dragons in Europe. He operates from the Greater Paris Metropolitan Region, where he leverages his expertise in brand management to enhance the company's presence in the gaming industry.

Previous Experience at Ubisoft

Thomas W. has held multiple positions at Ubisoft, a leading video game company. He worked as an Associate Brand Manager for Ubisoft EMEA in 2020 for 11 months, where he focused on brand management across the European markets. Prior to that, he served as a Brand Manager Assistant at Ubisoft EMEA from 2018 to 2019 for one year. In these roles, he developed marketing strategies and contributed to the promotion of major gaming franchises.

Early Career at Perfect World Europe B.V.

Thomas W. began his career in marketing and public relations at Perfect World Europe B.V. in 2017, where he worked as a Marketing and Public Relations Assistant for three months in the Amsterdam Area, Netherlands. This role provided him with foundational experience in managing brand strategies and public relations efforts within the gaming sector.

Educational Background

Thomas W. has a diverse educational background that includes studies at several prestigious institutions. He attended Lycée Louis le Grand, where he achieved a Baccalauréat Scientifique from 2009 to 2012. He furthered his education at EDHEC Business School and Centrale Lille, obtaining a Dual Degree from 2015 to 2020. Additionally, he participated in an International Summer Program at Seoul National University in 2018, which added to his international experience.

Expertise in Brand Management

Thomas W. possesses extensive expertise in brand management, particularly within the gaming industry. He has experience managing brand strategies for major gaming franchises in both the French and European markets. His work has included the development of marketing strategies for Dungeons & Dragons in France, showcasing his ability to adapt and implement effective marketing initiatives tailored to specific regional audiences.

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