Toby Nelson

Assistant Public Relations Manager @ Coast

About Toby Nelson

Toby Nelson serves as the Assistant Public Relations Manager, where he coordinates communications during significant organizational changes and manages public relations for various legal and product-related issues. He holds a Bachelor of Arts degree from the University of Massachusetts and has contributed to community relations initiatives and publicity efforts for notable brands.

Work at Coast

Toby Nelson serves as the Assistant Public Relations Manager, where he plays a crucial role in managing communications for the company. His responsibilities include coordinating public relations efforts during significant events, such as a major employee rightsizing that resulted in the dismissal of senior executives. He has also handled public relations during complex situations, including a patent infringement lawsuit and a serious criminal incident related to a company product.

Education and Expertise

Toby Nelson earned a Bachelor of Arts degree from the University of Massachusetts. His educational background provides a foundation for his expertise in public relations, enabling him to effectively manage communications and community relations initiatives within the company.

Background

In his role, Toby Nelson has managed publicity for brand extensions and limited edition products for popular franchises such as Magic: The Gathering and Dungeons & Dragons. His experience includes reviewing publicity materials from a Japan-based licensor for the DuelMasters anime brand, ensuring that all communications maintain consistency and clarity.

Community Relations Initiatives

Toby Nelson has developed and implemented a local community relations plan aimed at enhancing the company's presence in Seattle, Washington. He has also been involved in creating an executive visibility program and a speaker's bureau as part of the company's community relations efforts, focusing on fostering connections within the local community.

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