Tom George
About Tom George
Tom George serves as the Sr. Director of Consumer & Market Insights at Wizards of the Coast, where he has worked since 2020. He has extensive experience in consumer insights and marketing, having held various leadership roles at companies such as WB Games and WorldWinner.
Current Role at Wizards of the Coast
Tom George serves as the Senior Director of Consumer & Market Insights at Wizards of the Coast. He has held this position since 2020, contributing to the company's strategic decision-making through data-driven insights. His role involves analyzing consumer behavior and market trends to inform product development and marketing strategies. He operates from Renton, Washington, where he continues to enhance the company's understanding of its customer base.
Previous Experience at Wizards of the Coast
Tom George has extensive experience at Wizards of the Coast, having worked in various capacities since 2013. He was the Director of Player Lifecycle Management from 2013 to 2017, focusing on enhancing player engagement and retention strategies. He then transitioned to the role of Director of Consumer Insights from 2017 to 2020, where he further developed his expertise in understanding consumer preferences and market dynamics.
Experience in E-Commerce and Digital Marketing
Before joining Wizards of the Coast, Tom George held significant positions in e-commerce and digital marketing. He worked at WB Games Montréal as the Executive Director of E-Commerce & Digital Marketing for 11 months in 2012-2013. Prior to that, he served as the Executive Director of E-Commerce & Monetization at Warner Bros. Entertainment Group from 2008 to 2012. His roles involved developing strategies to optimize online sales and enhance customer engagement.
Background in Marketing and Education
Tom George has a strong educational foundation in marketing. He earned an MBA from Babson College - Franklin W. Olin Graduate School of Business, specializing in Marketing - High Tech Products. Additionally, he holds a BA in German Studies from Amherst College. This academic background supports his professional expertise in consumer insights and market analysis.
Early Career in Customer Marketing
Tom George began his career in customer marketing at WorldWinner, part of the Game Show Network, where he served as the Director of Customer & Database Marketing from 2005 to 2007. In this role, he focused on customer acquisition and retention strategies, laying the groundwork for his future roles in consumer insights and marketing management.