Vanisha Sachdeva (Nee Kavia)
About Vanisha Sachdeva (Nee Kavia)
Vanisha Sachdeva is the EMEA Marketing Director for Magic: The Gathering at Wizards of the Coast, where she has worked since 2018. With over 14 years of marketing experience at leading brands like LEGO and Nintendo, she excels in developing marketing strategies and managing substantial budgets.
Work at Wizards of the Coast
Vanisha Sachdeva serves as the EMEA Marketing Director for Magic: The Gathering at Wizards of the Coast since 2018. In this role, she leads the marketing team across the EMEA region, providing strategic vision and direction. She develops comprehensive marketing plans aimed at increasing market share for core focus brands. Her responsibilities include managing multi-million pound budgets and utilizing online marketing planning tools effectively. She collaborates with global marketing teams to ensure alignment and shared objectives within the organization.
Previous Experience at LEGO Group
Prior to her current position, Vanisha Sachdeva worked at LEGO Group as a Brand Manager for Boys IPs from 2015 to 2018. During her three years in Slough, United Kingdom, she was responsible for developing and executing marketing strategies that engaged target audiences. This role contributed to her extensive experience in brand management and marketing within the consumer products sector.
Education and Qualifications
Vanisha Sachdeva studied at Brunel University London from 2004 to 2008, where she earned a BSc in Business Management with Marketing. This educational background provided her with foundational knowledge in business principles and marketing strategies, which she has applied throughout her career in various marketing roles.
Marketing Expertise and Leadership
With over 14 years of experience in marketing for leading consumer brands, Vanisha Sachdeva has developed expertise in creating multi-channel marketing strategies. She is skilled in market analysis and consumer insight, which informs her approach to developing product roadmaps. Her experience includes joint business planning with major partners such as Disney, Warner Brothers, Pokémon, and AMC, showcasing her ability to collaborate effectively with tier-one companies.
Role in EMEA Senior Leadership Team
As a member of the EMEA senior leadership team at Wizards of the Coast, Vanisha Sachdeva plays a crucial role in shaping the marketing strategy for the region. She acts as the lead contact for global marketing teams, facilitating communication and collaboration to drive a cohesive vision across the business. Her leadership contributes to the overall success of marketing initiatives within the EMEA market.