William F.
About William F.
William F. is a User Acquisition Manager at Wizards of the Coast, where he has worked since 2018. He has a strong background in mobile marketing, with expertise in ASO/SEO strategies and a proven track record in leading demand teams to achieve organizational goals.
Work at Wizards of the Coast
William F. has been serving as the User Acquisition Manager at Wizards of the Coast since 2018. In this role, he focuses on driving user acquisition strategies that align with the company's goals. His responsibilities include implementing and optimizing strategies for app store optimization (ASO) and search engine optimization (SEO). He has contributed to the growth of the organization by leading demand teams and ensuring that solutions meet and exceed organizational expectations.
Previous Experience at Portent
Before joining Wizards of the Coast, William F. worked at Portent as a PPC Strategist from 2017 to 2018. During his tenure in Seattle, he developed skills in managing pay-per-click advertising campaigns. His experience at Portent provided him with a solid foundation in digital marketing strategies, which he has since applied to his current role in user acquisition.
Education and Expertise
William F. earned a Bachelor of Science degree in Applied Physics from the University of Washington. His educational background equips him with analytical skills that are beneficial in the mobile marketing industry. He has expertise in implementing and optimizing ASO and SEO strategies, which are critical for enhancing visibility and user engagement in digital platforms.
Background in Mobile Marketing
William F. has a strong background in bridging technology and people within the mobile marketing industry. His experience includes managing change to improve performance and team efficiency. He is known for his ability to build relationships and understand issues, which allows him to create innovative solutions tailored to organizational needs.