Yuki Fujii
About Yuki Fujii
Yuki Fujii is the Director of Business Development at Wizards of the Coast, where he explores business opportunities for major brands like Magic: The Gathering and Dungeons & Dragons. With extensive experience in brand management and marketing, he has significantly contributed to the growth of omnimedia franchises in Japan.
Current Role at Wizards of the Coast
Yuki Fujii currently serves as the Director of Business Development at Wizards of the Coast, a position held since 2020. In this role, Fujii explores both digital and analog business opportunities for core brands, including Magic: The Gathering, Dungeons & Dragons, and Duel Masters. This position involves negotiating deals with licensees and collaboration partners to enhance the company's brand reach.
Previous Experience at Wizards of the Coast
Fujii has extensive experience at Wizards of the Coast, having worked in various capacities from 2000 to 2020. Initially, Fujii served as Marketing Coordinator for two years, followed by eight years as Sr. Brand Manager for Duel Masters from 2002 to 2010. Subsequently, Fujii held the position of Sr. Sales and Marketing Director for Japan from 2011 to 2020. This tenure included significant contributions to brand strategy and market expansion.
Early Career at Shogakukan Inc.
Before joining Wizards of the Coast, Yuki Fujii worked at Shogakukan Inc. as an Editor and Writer from 1995 to 1997. This role involved content creation and editorial responsibilities, contributing to Fujii's foundational skills in brand management and marketing.
Educational Background
Yuki Fujii studied at The Evergreen State College, where a Bachelor of Arts in Political Economy was achieved from 1990 to 1994. This educational background provided a strong foundation for Fujii's career in business development and brand management.
Contributions to Franchise Development
Throughout Fujii's career at Wizards of the Coast, a key achievement includes playing a significant role in negotiating and developing evergreen omnimedia franchises in Japan. These efforts have contributed to generating billions in revenue over the franchises' lifetimes, showcasing Fujii's impact on the company's success.