Zinny Chua
About Zinny Chua
Zinny Chua serves as the APAC Ecommerce Manager at Wizards of the Coast, bringing extensive experience in digital marketing and ecommerce management across various companies in the Asia-Pacific region.
Current Role at Wizards of the Coast
Zinny Chua serves as the APAC Ecommerce Manager at Wizards of the Coast, a position she has held since 2020. In this role, she is responsible for overseeing ecommerce strategies and operations in the Asia-Pacific region. Her focus includes enhancing online sales performance and optimizing digital marketing initiatives to support the company's growth objectives.
Previous Experience in Ecommerce Management
Prior to her current role, Zinny Chua worked at HARMAN International as the Ecommerce Manager for the APAC region from 2017 to 2020. She also served as the Digital and Marketing Manager for Bardot Pty Ltd in Singapore from 2015 to 2016. Her experience includes managing ecommerce strategies and digital marketing efforts to drive business growth.
Consulting and Digital Management Background
Zinny Chua's career includes significant consulting and digital management roles. She worked as an Ecommerce Consultant at White Labelled in Melbourne from 2012 to 2014 and as a Digital Manager at Total Tools for nine months in 2014. Additionally, she held a Digital Manager position at Bardot Pty Ltd from 2008 to 2012, where she focused on enhancing digital presence.
Educational Background
Zinny Chua holds a Master of Arts degree from RMIT University, which she completed in 2006. She also earned a Bachelor of Commerce from the University of Melbourne in 2004. Her educational background provides a strong foundation for her career in ecommerce and digital marketing.
International Collaboration and Growth Achievements
Zinny Chua has experience collaborating with international development teams in countries such as India, Vietnam, and Europe. She has successfully transformed offline businesses into robust online operations, achieving triple-digit growth in sales, traffic, and followers. Her expertise spans various channels, including mobile, social media, CRM, email, digital advertising, and search.