Caily Reid
About Caily Reid
Caily Reid serves as the Vice President of Marketing at Coconut Software, where she has worked since 2024. With over 15 years of experience in marketing, she has held various leadership roles in both the tech and retail industries.
Work at Coconut Software
Caily Reid currently serves as Vice President Marketing at Coconut Software, a position she has held since 2024. Prior to this role, she worked at Coconut Software as Director of Demand Generation from 2022 to 2023. In her current role, she focuses on implementing effective marketing strategies to drive growth and enhance customer engagement. Her experience at Coconut Software reflects her commitment to advancing the company's marketing initiatives.
Previous Positions in Marketing
Caily Reid has held various marketing roles throughout her career. She worked at Axonify as Director of Marketing Programs from 2018 to 2020 and as Senior Director of Demand Programs from 2020 to 2021. Additionally, she served as AVP Channel Marketing at GEOTAB for six months in 2021. Her experience also includes roles at Isabel Avery & Company as Director of Campaign Planning and Strategy from 2015 to 2018, and at BlackBerry as Senior Marketing Manager from 2007 to 2013.
Education and Expertise
Caily Reid holds a Bachelor of Commerce degree in Marketing Management from the University of Guelph, which she completed from 2003 to 2007. She possesses expertise in multi-channel marketing, integrating various channels to enhance customer experience. Additionally, she has strong skills in direct marketing and has a proven track record in demand generation strategies for SaaS and B2B models.
Marketing Experience and Skills
With over 15 years of marketing experience, Caily Reid has a demonstrated history of working in both the computer software and retail industries. She has successfully driven inbound revenue growth by challenging conventional marketing tactics. Her versatility in marketing across different sectors showcases her ability to adapt strategies to meet diverse business needs.
Leadership and Teamwork
Caily Reid is recognized as a passionate team leader who emphasizes collaboration towards achieving common goals. Her leadership style focuses on fostering a productive environment that encourages team members to contribute effectively to marketing initiatives. This approach has been instrumental in her success in various marketing roles.