Riviera L.
About Riviera L.
Riviera L. is a Senior Content Strategist and Copywriter based in Toronto, Ontario, Canada, with extensive experience in content marketing across various organizations. She has held multiple roles in companies such as Influitive, Fenwick, and PathFactory, and has a strong focus on optimizing content for business objectives.
Work at Coconut Software
Riviera L. currently holds the position of Senior Content Strategist & Copywriter at Coconut Software. She has been with the company since 2023, contributing her expertise in content strategy and copywriting. Her role involves developing content that aligns with business objectives and engages target audiences.
Previous Experience in Content Marketing
Prior to her current role, Riviera L. worked at Influitive in various capacities, including Senior Content Marketing Specialist and Content Marketing Coordinator. She also served as Content Marketing Manager - Product at PathFactory and held multiple positions at Fenwick, including Senior Writer & Strategist and Contributing Editor. Her diverse experiences have equipped her with a comprehensive understanding of content marketing.
Education and Expertise
Riviera L. studied at the University of Toronto, where she earned an Honours Bachelor of Arts, majoring in English and minoring in World Religions and Writing & Rhetoric. She also completed a Digital Marketing Management Certificate at the same institution. Her educational background supports her expertise in content strategy and digital marketing.
Technical Skills in Content Marketing
Riviera L. utilizes a range of technologies to enhance her content marketing strategies. She is proficient in tools such as WordPress, Hootsuite, Moz, Conductor Searchlight, Google Analytics, and Google AdWords. Her technical skills enable her to optimize content for better performance and alignment with business goals.
Background in Arts and Education
Riviera L. has a background in arts and education, having worked as an Art & Drama Specialist for the City of Vaughan and as a Senior Residence Don at the University of Toronto. Additionally, she served as a Student Library Assistant at Gerstein Library, where she developed skills in communication and support for educational initiatives.