Cheryl Leong, MBA
About Cheryl Leong, MBA
Cheryl Leong is a B2B Marketing Manager at Coda Payments, specializing in UX/UI design and video marketing. She has international experience across four countries and holds an MBA from Singapore Management University.
Work at Coda Payments
Cheryl Leong serves as the B2B Marketing Manager at Coda Payments, a position she has held since 2021. In this role, she focuses on developing marketing strategies that support major game and digital entertainment publishers. Her work involves collaborating with companies such as Riot Games, EA, and Tencent to enhance product monetization in emerging markets. Cheryl's responsibilities include strategic communication and corporate brand management, ensuring that Coda Payments effectively reaches its target audience.
Education and Expertise
Cheryl Leong earned her Master of Business Administration from Singapore Management University, completing her studies from 2020 to 2021. Her educational background equips her with a solid foundation in business principles. In addition to her MBA, she possesses expertise in UX/UI design and video marketing, which are essential skills in today's digital marketing landscape. This combination of education and practical knowledge supports her effectiveness in her current role.
Background
Cheryl Leong has international work experience across four countries: Singapore, China, Germany, and Malaysia. This diverse background contributes to her understanding of various markets and cultural contexts. As a native speaker of English, Mandarin, and Cantonese, she is well-equipped to communicate effectively in different environments, enhancing her ability to engage with global stakeholders.
Strategic Communication and Brand Management
Cheryl Leong has significant experience in strategic communication and corporate brand management. Her skills in these areas enable her to craft effective marketing messages and manage brand perception across different platforms. This expertise is particularly relevant in her role at Coda Payments, where she works to align marketing strategies with the company's objectives and the needs of its partners.