Coco Li
About Coco Li
Coco Li serves as the Regional Marketing Lead and Codacash Product Marketing Lead at Coda Payments in Singapore, where she has worked since 2021. With a background in digital marketing and a strong focus on consumer digital platforms, she has played a significant role in the company's growth and team expansion.
Work at Coda Payments
Coco Li currently serves as the Regional Marketing Lead and Codacash Product Marketing Lead at Coda Payments, a position she has held since 2021. In this role, she has played a significant part in establishing regional marketing processes, contributing to the company's growth during a hyper-growth phase. She has also been involved in country management and strategy development, focusing on customer value propositions and P&L planning. Under her leadership, the marketing team expanded from 5 to over 20 members, showcasing her capabilities in team building and leadership.
Education and Expertise
Coco Li holds a Master of Business Administration (MBA) from Gies College of Business at the University of Illinois Urbana-Champaign, which she completed from 2021 to 2023. She also earned a Bachelor of Science (B.S.) in Advertising from the same university, graduating in 2014. Additionally, she obtained a Certificate in Business Analytics from the Wharton School at the University of Pennsylvania in 2017. Her educational background supports her expertise in consumer digital platforms, video games, and software products.
Background
Coco Li has a diverse professional background in marketing and digital management. Prior to her current role at Coda Payments, she worked at Dentsu Aegis Network as a Digital Manager and Digital Media Executive from 2016 to 2018. She also held the position of Regional Marketing Manager at Garena from 2018 to 2019 and served as Performance Marketing Manager at gumi Asia Pte Ltd from 2019 to 2020. Earlier in her career, she worked as an Associate Media Planner at Publicis Sapient in New York from 2014 to 2015.
Achievements
Coco Li has made notable contributions to Coda Payments, particularly in setting up regional marketing processes and expanding the marketing team significantly. Her involvement in country management and strategy development has been crucial for the company's operations. She has demonstrated leadership skills by effectively growing her team and fostering a collaborative work environment. Her focus on consumer digital platforms and marketing strategies has positioned her as a key player in the industry.