Henry Huang
About Henry Huang
Henry Huang is the Global Brand Director at Coda Payments, where he oversees brand strategy and marketing initiatives across 25 countries. He has a diverse background in creative production and account management, having produced award-winning content for major brands and led successful campaigns that significantly increased brand awareness and engagement.
Work at Coda Payments
Henry Huang has served as the Global Brand Director at Coda Payments since 2020. In this role, he oversees brand strategy, visual design, and influencer marketing across a network of 25 countries and 150 payment channels. He has led significant initiatives such as the Codashop Global Rebrand, which achieved a reach of 97 million across 20 countries and resulted in a 4% YouTube brand lift recall. Additionally, he directed the Codashop Bounty Hunters Guild SEA influencer campaign, collaborating with 50 local influencers and reaching 56 million users in Southeast Asia.
Previous Experience in the Advertising Industry
Prior to his current role, Henry Huang accumulated extensive experience in the advertising industry. He worked at Airbnb as the APAC Creative & Production Lead from 2017 to 2020, where he managed the Airbnb Country Pub Project, significantly increasing bookings. His career includes positions at notable agencies such as Ogilvy & Mather, where he served as Sr Creative Producer, and Isobar, where he was a Creative Producer. His diverse roles have contributed to his expertise in content production and brand management.
Education and Expertise
Henry Huang holds a BSc in Experimental Psychology from the University of Bristol. He also studied Mandarin Chinese at an advanced level at National Taiwan Normal University, where he achieved a diploma. His educational background includes 13 GCSEs and 4 A-levels from Dulwich College. This combination of education has equipped him with a strong foundation in both analytical and creative skills, essential for his roles in brand strategy and content production.
Achievements in Content Production
Henry Huang has produced award-winning content for international brands, notably the Huawei Shark Dancer campaign, which won prestigious awards at Spikes and Cannes Lion in 2016. His work has consistently demonstrated a capacity for creating impactful campaigns that resonate with audiences. He has also developed brand programs across 20 core countries, including initiatives like an SEO news blog and monthly e-sports leagues, further showcasing his ability to innovate in brand engagement.