Jieyu Chan
About Jieyu Chan
Jieyu Chan is a Senior Growth Marketing Associate at Coda Payments, with a strong background in digital marketing and user growth strategies. She has held various marketing roles across multiple companies, gaining extensive experience in customer engagement and marketing execution.
Work at Coda Payments
Jieyu Chan currently serves as a Senior Growth Marketing Associate at Coda Payments, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies that drive user growth and enhance customer engagement. Prior to her current role, she worked as a Growth Marketing Associate at Coda Payments from 2021 to 2022, where she contributed to various marketing initiatives aimed at expanding the company's reach in key markets.
Previous Marketing Experience
Jieyu Chan has a diverse background in marketing, having held several positions prior to her tenure at Coda Payments. She worked as a Digital Marketing Executive at Bluelambda from 2020 to 2021 and as a Digital Marketing professional at Wine.Delivery for three months in 2019. Additionally, she served as a Marketing intern at FOMO Pay and as a Management Intern at NETS, where she focused on merchant business. Her experience spans various aspects of marketing, emphasizing user growth and customer engagement.
Education and Expertise
Jieyu Chan earned her Bachelor of Business degree from Nanyang Business School, NTU, where she studied Business, Management, Marketing, and Related Support Services. She also participated in a semester exchange program at Université de Bourgogne, focusing on International Trade Management. Her educational background has equipped her with expertise in CRM and digital marketing strategies, particularly in planning and executing customer life cycle journeys across multiple channels.
Background in Business Development
Jieyu Chan has experience in business development, having worked as a Business Development Executive at AIESEC Singapore in 2018. In this role, she contributed to the organization’s growth initiatives in Singapore. Additionally, she served as a Project Lead at Pet Widget in 2016, where she managed projects aimed at enhancing business operations. Her background in business development complements her marketing expertise.
Internship Experience
Jieyu Chan has completed several internships that have contributed to her professional development. She was a Winter Marketing Intern at Luxasia from 2017 to 2018, where she gained insights into marketing practices in the luxury sector. Her internship experiences have provided her with a solid foundation in various marketing strategies and business operations.