Karan Chitroda
About Karan Chitroda
Karan Chitroda is an Influencer Marketing Associate for South Asia at Coda Payments, where he manages influencer marketing campaigns for popular gaming titles. He has a background in finance and extensive experience in banking and sales management across various institutions in India and the UK.
Current Role at Coda Payments
Karan Chitroda serves as the Influencer Marketing Associate for South Asia at Coda Payments. He has held this position since 2020 and is based in Mumbai, Maharashtra, India. In this role, he manages influencer marketing campaigns for popular gaming titles such as PUBG and Free Fire across various South Asian countries, including India, Sri Lanka, Bangladesh, Pakistan, and Nepal. His responsibilities include developing marketing strategies tailored to the South Asian market and utilizing data analytics to enhance campaign effectiveness.
Education and Expertise
Karan Chitroda completed his Master of Science in International Finance at Leeds University from 2008 to 2009. Prior to that, he earned a Bachelor of Commerce degree from Mumbai University, studying from 2005 to 2008. His educational background provides him with a strong foundation in finance and commerce, which supports his current role in influencer marketing.
Professional Background
Karan Chitroda has a diverse professional background in the banking and insurance sectors. He began his career as a Financial Consultant at ICICI Bank from 2006 to 2007. He then worked as a Customer Relationship Officer at ICICI Bank UK PLC for six months in 2010. Following this, he held various positions at HDFC Bank, including Preferred Relationship Manager from 2015 to 2017 and Imperia Relationship Manager from 2018 to 2020. Additionally, he served as a Sales Manager at PNB MetLife India Insurance Co. Ltd from 2012 to 2015.
Skills in Marketing Analytics
In his current role at Coda Payments, Karan Chitroda utilizes Google Analytics to analyze data and improve marketing reach. His analytical skills contribute to the effectiveness of influencer marketing campaigns, leading to increased sales for the company. He develops marketing strategies across multiple platforms, including social media and company websites, ensuring they are tailored to the specific needs of the South Asian market.