Melanie Steiner
About Melanie Steiner
Melanie Steiner serves as the Marketing Director for LATAM, EMEA, and Brand at Coda Payments, where she leads a global Brand team. She has a diverse background in marketing and brand management, with previous roles at Mercado Libre and adidas, showcasing her expertise in social media, influencer marketing, and global brand strategy.
Current Role at Coda Payments
Melanie Steiner currently serves as the Marketing Director for LATAM, EMEA, and Brand at Coda Payments. In this role, she leads a global Brand team that encompasses various functions, including Design, Brand Management, Global Social/Content/Community, and Influencer Marketing. Her leadership focuses on driving engaging consumer experiences through effective social media communication and promotional campaigns across Latin America, Europe, and the Middle East.
Previous Experience at Mercado Libre
Prior to her current position, Melanie worked at Mercado Libre as the Head of Social Media & Brand Partnerships for LATAM from 2019 to 2021. During her tenure in Brazil, she was responsible for overseeing digital communication strategies and partnerships, with a strong emphasis on social media, content, and influencer marketing for both Mercado Libre and Mercado Pago.
Career at adidas
Melanie has held several significant roles at adidas over the years. She served as the Director of Brand Strategy & Brand Partnerships from 2016 to 2019, where she led the global Gaming & eSports strategy. Her earlier positions included Global PR Manager for adidas by Stella McCartney, Global Sportsmarketing Manager for the FIFA World Cup 2014™, and Brand Marketing Manager for Sport Style in Buenos Aires. Her experience at adidas highlights her expertise in integrating sports with digital entertainment.
Educational Background
Melanie Steiner studied at FAU Erlangen-Nürnberg, where she achieved a Magister degree from 2001 to 2005. She also completed her high school education in Herzogenaurach, Germany, earning an Abitur from 1990 to 2000. Earlier, she attended primary school in Chacras de Coria, Argentina, from 1985 to 1990. Her educational background provides a solid foundation for her extensive career in marketing and brand management.
International Experience and Skills
Melanie has extensive experience managing marketing programs across multiple continents, demonstrating cultural adaptability and a strong global brand strategy. Her previous roles have equipped her with skills in digital communication, social media, and influencer marketing, enabling her to effectively engage diverse consumer bases in various regions.