Viktoria Guseva
About Viktoria Guseva
Viktoria Guseva is the Director of Demand Generation at Codacy, with a strong background in digital marketing and SaaS strategies. She has held various leadership roles in marketing and mentoring, contributing to multiple organizations and continuously enhancing her skills through education.
Work at Codacy
Viktoria Guseva currently holds the position of Director of Demand Generation at Codacy, a role she has occupied since 2023. In this capacity, she focuses on developing and implementing strategies that enhance demand generation efforts. Her work contributes to the overall marketing objectives of the company, which is based in Lisbon, Portugal.
Professional Experience
Viktoria Guseva has extensive experience in digital marketing and demand generation. Prior to her role at Codacy, she worked at Vue Storefront as VP of Marketing from 2022 to 2023 and served as Director of Marketing at InCountry from 2021 to 2022. She also held the position of Head of Global Demand Generation at InCountry from 2020 to 2021. Her earlier roles include Chief Digital Marketing Manager at Groupe SEB and Head of Global Digital Marketing at Creatio.
Education and Expertise
Viktoria Guseva has a strong educational background in marketing. She studied at CIM | The Chartered Institute of Marketing, earning a Professional Diploma in Marketing. She also studied Google Analytics at a Certified Google Analytics Partner from 2016 to 2021. Currently, she is pursuing advanced studies in Marketing Growth at Reforge and Software Product Management at the University of Alberta.
Mentorship Roles
Viktoria Guseva has taken on several mentorship roles in the startup ecosystem. She has been a Startup Mentor at Seedstars since 2022 and at Techstars Sustainability Paris for four months in 2023. Additionally, she serves as a Business Mentor at GrowthMentor, where she shares her expertise in digital marketing and SaaS strategies.
Specializations and Skills
Viktoria Guseva specializes in SaaS marketing, focusing on branding, messaging, and positioning strategies. She has extensive experience in conducting marketing audits and assessing ROI for various campaigns. Her skills also include building predictable growth engines and developing employer branding and events strategy.