Kate Clarke
About Kate Clarke
Kate Clarke is a Research Manager at Codat in London, England, with a focus on enhancing organizational and customer connections through insightful storytelling. She has a strong interest in the interplay of people, culture, and business, and is dedicated to developing relevant insights that promote growth.
Work at Codat
Kate Clarke has been serving as the Research Manager at Codat since 2022. In this role, she focuses on enhancing the connections between organizations and their customers. Her work involves delivering insightful stories that motivate decision-making and drive growth. Clarke emphasizes the importance of rigorous thinking and effective delivery to develop relevant insights that can aid businesses in understanding their market better.
Education and Expertise
Clarke studied Management Studies at the University of Leeds, where she achieved a 2:1 degree from 1995 to 1998. Prior to her university education, she attended Alleyn's School in Dulwich, where she completed A-Levels in History, Biology, and Economics from 1988 to 1995. Her academic background has contributed to her expertise in research and insight generation within the business context.
Background
Before joining Codat, Clarke held various positions in the field of advertising and insights. She worked at News International as a Junior Advertising Planner and later as an Advertising Planner from 2001 to 2005. She also served as Head of Insight at News UK from 2016 to 2020. Additionally, she worked as a Contractor in Insight at Dow Jones for a brief period in 2021. Her diverse experiences have shaped her understanding of the interplay between people, culture, and business.
Interests and Research Focus
Clarke has a strong interest in the evolving landscape of consumer behavior, particularly in relation to Generation Z and Generation Alpha. She explores the moral philosophy surrounding technology and its impact on these generations. Her curiosity about how her children interact with the world informs her approach to collecting and interpreting insights, allowing her to stay relevant in a rapidly changing environment.
Leadership and Team Development
Clarke is passionate about nurturing and empowering her team. She focuses on fostering an environment where team members feel confident and inquisitive. Her leadership style encourages the delivery of excellent results, reflecting her commitment to developing a strong and capable team that can effectively respond to the challenges in the insights field.