Bob Rockland
About Bob Rockland
Bob Rockland is the Co-Founder and Chief Commercial Officer of Code, a Shopify Plus agency, and has been involved in e-commerce since the 1990s. He currently serves on the Partner Advisory Council at Klaviyo and has authored several informative blog posts and an e-book on e-commerce topics.
Work at Code - a Shopify Plus agency
Bob Rockland serves as Co-Founder and Chief Commercial Officer at Code, a Shopify Plus agency located in the Delft Area, Netherlands. He has held this position since 2004, contributing to the agency's growth and success in the e-commerce sector for nearly two decades. Under his leadership, Code has collaborated with notable brands such as Alpinestars, Agradi, and Stoov, providing tailored e-commerce solutions. Bob's extensive experience in the industry has positioned Code as a reputable agency within the Shopify Plus ecosystem.
Current Role at Klaviyo
Since 2021, Bob Rockland has been a member of the Klaviyo Partner Advisory Council. In this role, he has provided valuable feedback that has influenced Klaviyo's product roadmap and go-to-market strategies. His insights help shape the direction of Klaviyo's offerings, ensuring they meet the needs of partners and clients in the e-commerce landscape. This position reflects his ongoing commitment to enhancing e-commerce solutions and fostering collaboration within the industry.
E-commerce Background and Experience
Bob Rockland has been involved in e-commerce since the 1990s when he transitioned a record store online. This early experience laid the foundation for his extensive career in the e-commerce sector. He has operated a successful Shopify Plus store in both the Netherlands and Germany, demonstrating his practical knowledge of online retail. Additionally, his previous role as a programmer at Lost Boys from 2000 to 2002 further solidified his technical expertise in the field.
Education and Expertise
Bob Rockland studied at OLV Breda from 1983 to 1990, completing a seven-year program. His educational background has contributed to his understanding of business and technology, which he applies in his roles within the e-commerce industry. His expertise encompasses various aspects of e-commerce, including store setup, cost analysis, and platform migration, making him a knowledgeable resource for businesses looking to enhance their online presence.
Published Works and Contributions
Bob Rockland has authored several informative blog posts and an e-book focused on e-commerce topics. His writings include insights on localizing with a multi-store setup in Shopify Plus, understanding Shopify costs, and calculating the Total Cost of Ownership (TCO) for online stores. These contributions reflect his commitment to sharing knowledge and best practices within the e-commerce community, helping businesses navigate the complexities of online retail.